PDF Creating global brand: Globalização

Creating global brand: Globalização

The post global brand | Request PDF ResearchGate

Global brand strategy development at KC entails sharing information and best practices, implementing common brand planning processes, assigning responsibilities for global branding, and creating ...

Culture and Globalization

Generally speaking, issues surrounding culture and globalization have received less attention than the debates, which have arisen over globalization and the environment or labor standards. In part this is because cultural issues are more ... Maude Barlow, "The Global Monoculture," Earth Island Journal. Autumn 2001

Creating Global Shipping: Aristotle Onassis, the Vagliano

Creating Global Shipping: Aristotle Onassis, the Vagliano Brothers, and the Business of Shipping, c.1820–1970

Creating Brand Recognition Through Product Design

The objective of this paper is to show how product design can be used to create brand recognition and positioning to the marketplace. For this, the paper presents three case studies that demonstrates how global companies use product design to convey strategic messages and create brand perception.

Recontextualizing social practices and globalization

Recontextualizing social practices and globalization: Multimodal metaphor and fictional storytelling in printed and ... we pay particular attention to the variation in a global brand campaign (Coca Cola) ... thus creating a tension. • The role of the features of the fairy tale, the fantastic, the magic ...